Welcome to Toyland!

The Sacred River Toy Shop is operated by the Sacred River Mall, and is a marketing outlet for games and toys from UK company 1st For Toys. All orders are placed through the 1st For Toys web site, and the operators of Sacred River Mall are not responsible for shipping, pre-sales, post-sales, or any other product or support-related issue.

1st For Toys is a family owned business based in Darlington, County Durham. The company was founded by sisters Becky and Amy  in October 1999 and has now become a well-established catalogue and online retail company.

The company was originally trading as Mail Order 2000 limited and in October 2005 changed the name of their online toy shop to 1stfortoys.co.uk. There were a number of reasons for this change and you can find out why by  clicking here. However, it was only the name that changed and the company still continue to offer a first class customer service experience to all their customers.